George Gutierrez II
Founder of Simplified Solar
After a stint in the oil and gas industry my eyes were fully opened to the follies of fossil fuels. The cycle was never going to break, unless more people like myself jumped on the nearest soap box (or rooftop) and shouted that solar pays for itself! People weren’t listening or just didn’t care. They felt like this technology was far too complicated to understand, too expensive, and not attractive enough to go on their rooftop. I thought solar is beautiful if it’s installed right and the products aren’t from the cold war. I knew that if I created a very simple business model that holds the customers hand every step of the way, shows them how easy and quick a solar install can be, more Americans would invest in residential solar, and I would be helping the world become a cleaner place.
After years of working for the competition and quietly believing that they were presenting this all wrong. I began to create a much simpler system to demonstrate how solar can be viable for almost every American house hold. My clientele grew tremendously and people began to talk, asking for me personally. Despite my supervisor’s demands to stick to their “Pitches” I began presenting the bottom line. What it would take to drastically offset their utility bill and most importantly how long would it take to receive a return on their investment. It worked but the powers that be didn’t like this transparent approach. I thought to myself of a quote by Richard Branson. “The time to go into a new business is when it’s badly run by others.”